The Business Of Events: Building A Sustainable Brand In A Changing Economy | Abisola Odebunmi

Building a profitable event planning business in a shifting economy takes more than just creativity, it demands strict financial discipline and strategic vendor management.

In this insightful episode of BusinessDay Television, ...Host Elizabeth Musa sits down with Abisola Odebunmi , lead planner and founder of Rubbies Events. Drawing from her background as a chartered accountant , Abisola breaks down the realities of navigating inflation , mastering event budgeting and protecting profit margins in the Nigerian service industry.

CHAPTERS:
00:00 – Introduction to the Event Economy
00:44 – Meet Abisola Odebunmi (Rubbies Events)
02:48 – How a Finance Background Improves Event Budgeting
04:31 – Biggest Operational Challenges: Managing People & Vendors
06:11 – Impact of Inflation on Pricing & Consumer Spending Patterns
08:07 – Protecting Profit Margins in a Service Business
09:24 – Leveraging AI and Technology in Event Planning
16:48 – What Separates Scaling Brands from Failing Businesses
18:48 – Future Opportunities & The Real Cost of Nigerian Weddings

#EventPlanning #Business #Nigeria #EventManagementShow More
The Business Of Events: Building A Sustainable Brand In A Changing Economy | Abisola Odebunmi
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